AI Growth & Strategy
SEO and Digital Marketing
SEO, content, paid ads, social media and email run by one engineering team, with every channel measured against real enquiries and sales.
Talk to us about SEO and Digital MarketingSEO and digital marketing run by one engineering team: search engine optimisation, AI search, content, paid ads, social media, email and messaging, conversion work and the tracking that ties them together. One plan and one set of numbers, instead of a separate agency for every channel.
We start with the website and the measurement, because every channel sends people there and every decision depends on the data. Then we add the channels that suit your customers and budget, one at a time, and keep the ones that bring enquiries or sales.
We do not promise rankings, follower counts or a fixed return. Nobody can honestly promise those. We agree what will be measured, do the work, and report what changed and what it cost.
Problems this solves
- Pages exist but are not indexed, or the wrong pages rank.
- You rank for your own name but not for what you sell.
- Traffic has dropped and nobody can say why.
- Ad spend goes out every month and nobody can show what it returned.
- Visitors arrive but do not enquire, sign up or buy.
- Content and social posts are published regularly and bring no business.
- Local customers cannot find you in maps and nearby searches.
- Leads come in and are not followed up, by email or any other way.
- Several agencies and tools each report different numbers.
- Search and AI tools describe your company wrongly or not at all.
What this covers
Search engine optimisation
Technical, on-page, off-page, local, e-commerce and international SEO.
AI search optimisation
Being read and quoted correctly by AI overviews, chat assistants and voice search. Also called GEO or AEO.
Content marketing
Strategy, articles, service and product pages, guides, case studies and the calendar that keeps them coming.
Paid search and shopping ads
Google Ads and Microsoft Ads: search, shopping, display, YouTube and remarketing campaigns.
Paid social advertising
Campaigns on Meta, Instagram, LinkedIn and other platforms where your customers spend time.
Social media marketing
Profiles, a posting plan, content and community replies on the platforms that matter to you.
Email and messaging
Newsletters, welcome and follow-up sequences, WhatsApp and SMS campaigns, with consent handled properly.
Conversion rate optimisation
Landing pages, forms, calls to action and tests that turn more of your visitors into customers.
Analytics and tracking
Analytics, tag management, conversion tracking and dashboards you can trust.
Reputation and reviews
Review collection and replies, business listings and what people see when they search your name.
Video marketing
YouTube channel setup, video SEO and short videos for ads and social media.
Strategy and planning
Audience, competitors, channel choice, budget split and a plan for the next quarter.
Each area in detail
Technical SEO
Whether search engines can reach, render and index the site quickly. It lives in the code, which is why we start here.
- Crawl and index audit: robots rules, sitemaps, canonical tags, redirects, broken links and duplicate pages.
- JavaScript rendering checks, so content is visible without running scripts.
- Core Web Vitals: loading, responsiveness and layout stability on real phones.
- Mobile friendliness, HTTPS and security headers.
- Structured data for organisation, services, products, articles, questions and breadcrumbs.
- Site architecture and internal linking.
- Migration plans and redirect maps for a redesign, domain change or platform move.
- Crawl budget and server log analysis for large sites.
- Pagination and URL parameters handled, so one page has one address.
- Bing Webmaster Tools and IndexNow set up alongside Google.
On-page SEO and keyword research
What each page says and which search it is meant to answer.
- Keyword research grouped by intent: informational, comparison and ready to buy.
- A keyword map with one main topic per page, so pages do not compete with each other.
- Titles, meta descriptions, headings and URLs rewritten page by page.
- Image alt text, file sizes and formats.
- Internal links with descriptive anchor text.
- Thin, outdated and duplicate pages merged, rewritten or removed.
- Topic clusters: a main page and supporting pages linked together.
- Content gap analysis: what competitors rank for and you do not.
- Featured snippets, People Also Ask and other result features targeted.
Off-page SEO and link earning
The reputation of the site, mostly links and mentions from other sites.
- Backlink audit: which links help and which hurt.
- Competitor link gap: who links to them and not to you.
- Digital PR, guest articles and partner pages on relevant sites.
- Content that earns links: data, tools, guides and original research.
- Unlinked brand mentions turned into links.
- Harmful links removed or disavowed where they pose a real risk.
- No paid links and no link networks. Both can get a site penalised.
Local SEO
For businesses that serve customers in a place: a shop, a clinic, an office or a service area.
- Google Business Profile set up, verified and kept current with categories, services, photos and posts.
- Name, address and phone details made consistent across directories and listings.
- Location pages for each branch or service area.
- Local business structured data.
- A simple process for asking for reviews and replying to them.
- Tracking of map and nearby-search visibility.
E-commerce and international SEO
Extra work that online shops and multi-country sites need.
- Category and product page templates built to rank.
- Filters and faceted navigation that do not create thousands of duplicate pages.
- Product structured data: price, availability and reviews.
- Out-of-stock and discontinued product handling.
- Product feeds for shopping listings.
- Language and country targeting with hreflang and a clear URL structure per region.
Trust and authorship
Search engines look for signs that real, qualified people stand behind a site. Often called E-E-A-T: experience, expertise, authority and trust.
- Author pages with real names, roles and credentials.
- Clear about, contact, pricing and policy pages.
- Sources cited and facts dated, with content reviewed on a schedule.
- Reviews, case studies and proof shown where buyers decide.
- Organisation and author structured data that matches the page.
Platform, app and marketplace SEO
The same principles applied where the rules differ.
- WordPress, Shopify, WooCommerce and Webflow sites, within the limits of each platform.
- Sites built with React, Next.js and other JavaScript frameworks, where rendering decides what gets indexed.
- Programmatic SEO for SaaS and directories: many pages from real data, each one worth indexing.
- App store optimisation for iOS and Android listings.
- Marketplace listings such as Amazon: titles, attributes and images.
- Image and video search: file names, alt text, captions, video sitemaps and transcripts.
SEO audits, recovery and ongoing care
SEO is not finished after one round of fixes. Sites change, competitors move and search engines update.
- One-off audits with a prioritised fix list.
- Diagnosis after a traffic drop, an algorithm update or a manual action from Google.
- Rank tracking for the searches that matter to you.
- Monthly checks for new errors, lost pages and lost links.
- Competitor monitoring.
- Training and written guidelines for your in-house team and developers.
AI search optimisation
People now ask AI assistants what they used to type into a search box. The aim is to be the source the answer quotes.
- Clear, factual statements of what you do, for whom and where.
- Question and answer content that matches how people ask.
- An llms.txt file and clean, script-free markup.
- Consistent company facts across your site, profiles and listings.
- Checks on how assistants describe you now, and fixes where they are wrong.
Content marketing
Content that answers real questions from buyers, written to be found and to be useful.
- Content strategy tied to the keyword map and the sales process.
- An editorial calendar with topics in priority order.
- Articles, guides, comparison pages and case studies.
- Service, product and landing page copy.
- Briefs and guidelines for your own writers.
- Refreshes of older content that has slipped.
- Reuse of one piece across email, social media and video.
Paid search and shopping ads
Pay-per-click advertising on Google and Microsoft, for demand that already exists.
- Account structure, campaign setup and conversion tracking.
- Keyword selection and negative keywords, so budget is not spent on the wrong searches.
- Ad copy, extensions and landing pages tested against each other.
- Search, shopping, display, YouTube and remarketing campaigns.
- Bidding and budget managed against cost per enquiry or sale.
- Audit of an existing account to find wasted spend.
Paid social advertising
Ads on social platforms, for reaching people who are not searching yet.
- Platform choice by audience: Meta and Instagram, LinkedIn, YouTube and others.
- Audience building, lookalike and retargeting lists.
- Pixel and server-side conversion tracking.
- Ad creative and copy in several versions, tested.
- Lead form and landing page campaigns.
- Budget moved towards the ads that convert.
Social media marketing
Organic presence on the platforms your customers actually use.
- Profile setup and tidy-up, with consistent branding.
- A posting plan and a content calendar.
- Posts, short videos, carousels and captions.
- Replies to comments and messages, with handover to your team for sales questions.
- Reporting on reach, engagement and visits to the site.
Email, WhatsApp and SMS marketing
Channels you own, for keeping in touch with people who already know you.
- List building with clear consent and easy unsubscribe.
- Newsletters and campaign emails.
- Automated sequences: welcome, follow-up, abandoned cart and win-back.
- Segmentation by interest and behaviour.
- Sender setup (SPF, DKIM, DMARC) so messages reach the inbox.
- WhatsApp Business and SMS campaigns where they suit the audience.
Conversion rate optimisation
Getting more enquiries or sales from the visitors you already have. Often the cheapest improvement available.
- Landing pages built for one campaign and one action.
- Shorter forms and clearer calls to action.
- Funnel analysis: where people drop out and why.
- A/B tests on headlines, layouts and offers.
- Page speed and mobile fixes on the pages that sell.
- Trust elements: reviews, case studies and clear contact details.
Analytics, tracking and reporting
Numbers you can trust, so budget goes where it works.
- Google Analytics, Search Console and tag management set up correctly.
- Conversion and event tracking for forms, calls, chats and purchases.
- Cookie consent that respects privacy law and keeps data usable.
- Campaign tagging, so every visit has a known source.
- Leads followed into your CRM to see which channel brings customers, not just clicks.
- A dashboard and a regular plain-language report.
Reputation, reviews and video
What people find when they look you up before they buy.
- Review collection on Google and industry sites, with replies to good and bad reviews.
- Business listings and profiles kept accurate.
- Brand search results checked and improved.
- YouTube channel setup, titles, descriptions and chapters written to be found.
- Short videos for ads, social media and landing pages.
Marketing strategy
Deciding what to do first, and what not to do.
- Audience and customer research.
- Competitor review across search, ads and social media.
- Channel choice and budget split for your stage and market.
- Goals stated as numbers: enquiries, sales, cost per lead.
- A quarterly plan, reviewed against results.
What you get
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Marketing and SEO audit
Website, search, ads, content and tracking reviewed in one report, with fixes ranked by impact and effort.
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Strategy and quarterly plan
Channels, budget split, goals and the order of work for the next three months.
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Keyword map and content calendar
Target searches assigned to pages, and the articles and pages to write, in priority order.
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Technical and on-page fixes
Indexing, speed, structured data, titles, headings and internal links, changed in the code and the pages.
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Content
Articles, landing pages, service pages, emails and social posts, written or edited to the plan.
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Ad campaigns
Search and social campaigns built, tracked and managed, with ad spend paid by you directly to the platform.
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Local and reputation setup
Google Business Profile, listings, location pages and a review process.
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Email and messaging flows
Newsletters and automated sequences set up in your tool, with consent and deliverability handled.
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Landing pages and tests
Campaign pages and A/B tests that improve the share of visitors who enquire or buy.
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AI search readiness
Clear, factual page content, an llms.txt file and clean markup, so assistants can read and quote your site accurately.
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Tracking and dashboard
Analytics, conversion tracking and one dashboard that shows every channel against the same goals.
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Regular report
What was done, what changed in rankings, traffic, leads and cost, and what comes next.
Is this the right fit?
A good fit when
- You want one team for SEO, content, ads, social media and email.
- You spend on marketing and cannot see what it returns.
- You have a site with real content and suspect technical problems.
- You are launching, rebuilding or migrating a site.
- Your developers need marketing requirements written as engineering tasks.
Probably not when
- You want guaranteed rankings, followers or returns. Nobody can honestly offer that.
- You want paid links, bought followers or bulk machine-written pages. We do not do any of them.
- You need television, print or outdoor advertising. We work on digital channels.
How the work runs
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01
Understand
A short call to understand the actual problem, not just the requested feature. We push back if the scope doesn't match the goal.
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02
Architect
A concrete technical plan and estimate before any code is written, covering stack, integrations, and where the real risk is.
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03
Build
Iterative delivery with visibility into progress, not a black box until launch day.
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04
Validate
Tested against real-world requirements and failure modes, not just the happy path, before anything reaches production.
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05
Operate
Deployed, monitored, and supported after launch, with infrastructure and observability included from day one. Never a forced retainer.
Questions about SEO and Digital Marketing
Can you guarantee first-page rankings or a number of leads?
No. Results depend on competition, budget, your offer and the market, and platforms change their rules. We agree what is measured, fix what is in your control, and report honestly.
Which marketing channels should we start with?
It depends on whether people already search for what you sell. If they do, start with SEO and paid search. If they do not know they need it yet, content and social come first. We decide this with you in the audit, before any spend.
What is the difference between SEO and paid ads?
Paid ads bring visitors as soon as the campaign starts and stop when the budget stops. SEO takes longer to show and keeps working without a cost per click. Most businesses use ads for speed while SEO builds.
What is the difference between technical, on-page and off-page SEO?
Technical SEO is whether search engines can crawl, render and index the site quickly. On-page SEO is what each page says and how it is structured. Off-page SEO is the site's reputation, mostly links and mentions from other sites. A site needs all three.
What is AI SEO?
Making your site easy for AI search and assistants to read and quote correctly: clear statements of what you do, structured data, fast pages and no content hidden behind scripts. The basics are the same ones search engines reward.
Who pays for the ad spend?
You do, directly to Google, Meta or the other platform, from your own ad account. You own the account and its data, and you can see every charge.
Do you do local SEO?
Yes. We set up and tidy the Google Business Profile, make name, address and phone details consistent across listings, build location pages and add local business schema.
Do you build links?
We audit the links you have and help you earn new ones through content worth linking to, partners and digital PR. We do not buy links or use link networks, because both can get a site penalised.
Do you manage our social media accounts?
Yes. We plan, write and schedule posts and reply to comments and messages. Sales conversations and anything sensitive are handed to your team.
Do you write content?
Yes. We research the topics, write briefs and write or edit articles, service and product pages, emails and social posts. We can also set up the plan and guidelines for your own writers.
How long before results show?
Paid campaigns show data within days. Technical SEO fixes are picked up as search engines re-crawl the site, over days to weeks. Ranking and content results follow more slowly and depend on how competitive your topic is.
How do you report results?
One dashboard and a regular written report covering every channel against the same goals: enquiries, sales and cost. Not a separate set of figures per platform.
From the blog
Keyword Research: Start with Search Intent, Not Volume
A keyword with high volume and the wrong intent brings visitors who leave. How to pick searches that match what you sell.
Structured Data: Which Schema Types Are Worth Adding
Structured data tells search engines what a page is about in a form they do not have to guess. A short list covers most business sites.
A Technical SEO Checklist for a Site Rebuild or Migration
Most ranking losses after a relaunch are avoidable. A checklist for before, during and after the move.