AI Growth & Strategy
AI Marketing Automation
Lead capture, scoring and follow-up automated inside your CRM, with AI for drafting and classifying, not bolted on as a separate tool.
Talk to us about AI Marketing AutomationMarketing automation built into your CRM and your product, not added as one more disconnected tool. Leads are captured, enriched, scored, routed and followed up automatically, and AI is used for the parts that need language: drafting, summarising and classifying.
The engineering matters here. A follow-up that fires twice, a lead that lands in the wrong list or a form that silently loses submissions costs more than no automation. We build these flows with the same testing and monitoring as any production system.
Problems this solves
- Leads arrive and wait hours or days for a first reply.
- Marketing and sales data live in separate tools that disagree.
- Nobody can say which channel a customer really came from.
- Campaigns are sent by hand and follow-ups are forgotten.
What you get
-
Lead capture and routing
Forms, tracking and CRM connected so every enquiry is saved, attributed to its source and sent to the right person.
-
Lifecycle sequences
Welcome, follow-up and re-engagement messages triggered by what a contact actually did.
-
Lead scoring
Rules, and AI where it helps, to rank leads so sales time goes to the ones most likely to convert.
-
AI-assisted drafting
First drafts of replies and summaries of long enquiries, reviewed by a person before they are sent.
-
Attribution and reporting
A view of which sources bring visitors, leads and customers.
-
Consent and deliverability
Opt-in handling, unsubscribe, and correct email authentication (SPF, DKIM, DMARC) so messages reach the inbox.
Is this the right fit?
A good fit when
- You already get leads and lose some to slow or missed follow-up.
- You use a CRM, or are ready to adopt one.
- You want marketing data connected to your product or operations.
Probably not when
- There are no leads yet. Automation cannot create demand.
- You need campaign strategy or creative work. We build the system, we are not an advertising agency.
How the work runs
-
01
Understand
A short call to understand the actual problem, not just the requested feature. We push back if the scope doesn't match the goal.
-
02
Architect
A concrete technical plan and estimate before any code is written, covering stack, integrations, and where the real risk is.
-
03
Build
Iterative delivery with visibility into progress, not a black box until launch day.
-
04
Validate
Tested against real-world requirements and failure modes, not just the happy path, before anything reaches production.
-
05
Operate
Deployed, monitored, and supported after launch, with infrastructure and observability included from day one. Never a forced retainer.
Questions about AI Marketing Automation
Which CRM and email tools do you work with?
We integrate with the CRM and email platform you already use, through their APIs. If you have none, we help you choose one that fits your size.
Where does AI fit in marketing automation?
In reading and writing: summarising an enquiry, suggesting a reply, classifying intent, cleaning up data. Sending rules and timing stay as plain, predictable logic.
Will automated messages sound robotic?
They should not. Messages are written in your voice, and anything personal is drafted for a person to review, not sent blind.
Do you run our marketing campaigns?
Not as part of this service, which builds and maintains the system that runs them. Campaign planning and management is part of our SEO and Digital Marketing service.
From the blog
Lead Scoring That Sales Teams Actually Trust
Most lead scores are ignored because nobody can explain them. A score built from a few visible rules and checked against real outcomes gets used.
Lead Response Time: Automating the First Reply
Leads go cold while they wait. A dependable capture, a useful first reply and fast routing to a person fix most of the delay.
SPF, DKIM and DMARC Explained for Business Email
Three DNS records decide whether your email reaches the inbox. What each one does, how they work together and how to set them up safely.